ANDRÉS F.
Retrato en blanco y negro de Andrés Fernández
Andrés Fernández — Milán, Italia

Andrés Fernández

Creator Marketing
& UGC

I build UGC campaigns, content systems and creator strategies that turn content into growth.

UGC StrategyCreator MarketingContentGrowth

350+

Videos

50K

Average views

X

Creators

X

Campaigns

Selected Work

Selected work

A selection of campaigns, content systems and experiments I've worked on.

What I do

What I do

01

UGC STRATEGY

Developing content formats and systems designed to scale.

02

CREATOR MARKETING

Finding, managing and scaling creator campaigns.

03

CONTENT

Building short-form content systems for TikTok and social platforms.

04

GROWTH

Testing formats, analyzing performance and scaling what works.

Experiments

Experiments

Formats, ideas and content systems I've tested.

FACELESS UGC

Content built around product, screen and voice — no on-camera creator required.

Result: X

FAKE PRANKS

Scripted, reaction-led scenarios designed for high completion and shares.

Result: X

MEME CONTENT

Trend-native formats adapted to the product to lower the cost of attention.

Result: X

TALKING AVATAR

Avatar-led explainers tested as a scalable alternative to live creators.

Result: X

SHORT-FORM FORMATS

Hook, structure and length variations tested across recurring series.

Result: X

Andrés Fernández filming short-form content at his desk

About me

About me

I'm Andrés, a creator marketing and UGC professional focused on building content systems that scale.

I work across creator acquisition, UGC strategy, content production and growth — testing different formats, identifying what works and turning successful ideas into repeatable systems.

Based in
Italy
Working
Globally
UGCCreator MarketingContentGrowth

Let's build something.

Looking for someone to build, manage or scale your UGC strategy?

your@email.com